How fashion and beauty brands are appearing for Juneteenth – WWD

How fashion and beauty brands are appearing for Juneteenth – WWD

Sunday marks June 1, and while some brands are still navigating how to recognize the newly created federal holiday, others are finding meaningful ways to support it.

Juneteenth, which falls – and is named for – June 19, commemorates the emancipation of enslaved people in the US

The holiday, which has been celebrated by black families for generations, is now more widely recognized. As such, more of corporate America, including beauty and fashion brands, are branding in many ways.

Because of what the holiday recognizes, it can be delicate to navigate without unwanted commodification (Walmart Inc. recently withdrew its Juneteenth ice cream after widespread reaction from the consuming public). However, for those who intend to approach it thoughtfully, it can be a valuable time to implement efforts to fuel the ongoing fight against racial oppression.

Here, WWD highlights brands that are making strides to honor Juneteenth.

brown girl jane

various Brown Girl Jane beauty products sitting on two shelves

brown girl jane

This year, vegan wellness brand Brown Girl Jane will have a sitewide sale with 19% off all their products and will donate the proceeds to Until Freedom, an organization that focuses on criminal justice reform.

Brown Girl Jane products include CBD supplements, fragrances and tinctures to help reduce stress and improve mood.

Nia Jones, co-founder and director of impact for the wellness brand, said: “As a company focused on the well-being of women of color and color, Juneteenth Day is an acknowledgment of progress and a reminder that we have a lot of work to do. We hope our tribe will join us in supporting Until Freedom in its fight against poverty, inequality and police violence.”

wet new york

How fashion and beauty brands are appearing for Juneteenth – WWD

wet new york

Luxury loungewear brand Áwet New York, founded and operated by eritrean Former refugee designer Áwet Woldegebriel will launch an exclusive capsule collection of hoodies on June 1st.

The limited-edition sweatshirt and sweatpants set is called “Forward Lines” and is comprised of a blend of French terry with multicolored interwoven lines designed by London-based artist Caroline Harris, who was nominated for the 2020 Queen Sonja Print Awards, the world’s top award for graphic art. The drawing represents the race relations discussions Woldegebriel facilitated on Martha’s Vineyard in 2020 and pays visual tribute to George Floyd and the ongoing struggle to dismantle systemic racism.

In addition, the brand will donate 30% of limited edition profits to the NAACP and the National Urban League, organizations that support communities in need in the fight for economic, educational and civil rights.


Illustration by artist Kristie Marshall featuring a black person holding a flag that says Juneteenth and two black people looking on, as well as black hands in the foreground, two holding flowers, one holding a chain/shackle.

Sephora’s Juneteenth commemorative illustration by artist Kristie Marshall.

Sephora is taking its Juneteenth celebration to Times Square.

On June 19, the multinational beauty retailer said it will “feature an illustration that communicates the day” by African-American artist Kristie Marshall on its social media platforms. And in honor of Dr. Opal Lee, “Juneteenth’s grandmother,” as the company noted, Sephora will feature Lee on a billboard above Times Square Sephora.

“Sephora continues to support and amplify black voices throughout the year and is excited to highlight and celebrate the variety of holidays that have meaning throughout the year,” the company said.

Addis LIVE

Two Addis VIV candles designed and scented to celebrate the 1st of June

Addis VIV, an emerging black-owned home decor brand dedicated to “creating sacred spaces,” is partnering with Trinidadian artist Miles Regis to launch a limited-edition candle in support of protecting black and brown men from injustice. racial.

The candle, launched on June 15, features the silhouette of a father and son looking at each other, and black wax with two wicks to represent the skin of the father-son duo. Bete Agonafer, founder of Addis VIV, says the candle idea came after witnessing racial injustices in 2020, and its launch will follow with a digital campaign on June 19.

The digital campaign aims to celebrate Valentine’s Day and Father’s Day, both on the same day this year, and will include political commentator Angela Rye. In addition, the brand will donate 50% of the net proceeds from its first collaboration to the Equal Justice Initiative, a non-profit organization that provides legal representation to wrongfully accused prisoners, prisoners who do not have economic access to legal representation, and prisoners who can a fair trial was denied.

Camille Rose Naturals

Beaute Noir Festival

Camille Rose 2022 Beauté Noir Fest.
Photo courtesy of Camille Rose

To celebrate Juneteenth, black-owned natural hair care brand Camille Rose Naturals will host a Beauté Noir Fest in Atlanta. The three-day event will honor black creatives and black-owned businesses.

Attendees will enjoy a tribute dinner and VIP brunch on June 16 and 17, followed by a festival with performances including a fashion show and the chance to shop from black-owned vendors.

Beauty brand founder Janell Stephens said the festival’s vision is “Afropunk meets BeautyCon” and promises that Camille Rose Naturals will donate a portion of event proceeds to Moving in the Spirit, a young creative development program in Atlanta.


“Our Fall 22 NYFW debut is a dedication to our late mother titled, “Look Mom…” who gave up everything so we could have the lives we do. The looks are a statement of her strength, daring and fun.” — Bruce & Glen Proctor

Los Angeles-based black-owned luxury clothing and accessories brand BruceGlen will host an invite-only Trap & Soul brunch in Brooklyn, New York on June 1. The private event will feature a gospel performance, a schedule of black-owned vendors, and brunch.

The Brooklyn-raised identical twins behind the brand are Bruce and Glen Proctor, ordained ministers turned fashion designers. The brand uses sustainable manufacturing processes and is known for its mixed-print clothing and metallic bags.

black girl sunscreen

black girl sunscreen

black girl sunscreen
Courtesy of the brand

The fast-selling black-owned sunscreen brand endorsed by Beyoncé and filling shelves at Sephora, Target and Ulta will look at the holiday like a business, allowing employees to reflect and celebrate in their own way.

The brand offers affordable sunscreen (priced between $9.99 and $18.99) that absorbs into more pigmented skin with non-toxic ingredients like avocado, cocoa, and vitamin C.

Jessi Jumanji & The Labz

A black person dressed in decorative armor, including two golden cherubs on her shoulders, as part of the brand's NFT gallery.

Jessi Jumanji

Jessi Jumanji, a digital artist whose work appeared on the Emmy-award-winning show “Insecure,” and The Labz, a platform that helps curate interactive web experiences, are diving into the metaverse to launch a virtual NFT gallery on June 18. .

The exclusive release, called “Afro-omniscience”, is comprised of carefully selected Jumanji historically significant artifacts and images from The Met Museum’s public domain digital art archive. The project is also done in collaboration with model, writer and activist Ebonee Davis and Nigerian fashion photographer Obidigbo Nzeribe, whose portfolio includes Venus Williams and Daniel Kaluuya.

The virtual gallery will feature photos of Davis and other models Tiara Kelly, Balla Toure and Ashwell Boyd digitally decorated in armor and jewelry, depicting Jumanji’s vision of them as “mythological deities charged with protecting and preserving African culture.” The NFT gallery aims to restore the years of erasure of African history and influence of the global conversation, while also increasing the visibility of black creatives in the NFT field.

Davis and Nzeribe will receive a portion of the launch proceeds for their creative contributions, and another percentage will go to Daughter, a non-profit organization founded by Davis that sponsors trips to Africa for scholars of the African diaspora.

Leave a Reply

Your email address will not be published.