Officially marking the start of summer, Love Island is back on our screens – and this year, the show is breaking away from fast fashion and partnering with its first-ever second-hand clothing sponsor.
Announcing a gear shift for 2022, contestants will be wearing pre-loved pieces, courtesy of resale platform, ebay. The show’s new sponsor comes after years of controversy over its partnership with fast-fashion giant I Saw It First, which sells clothes for as little as £2. Due to the fact that viewers were able to buy the exact clothes worn by the islanders themselves, Love Island has been widely criticized for encouraging a throwaway attitude to dress.
This year, second-hand sets from the islander are being bought and styled by vintage clothing specialist Amy Bannerman, who has dressed everyone from Dua Lipa to Sophie Turner and Rita Ora.
The first week showed that Bannerman and his team of ebay-obsessed stylists were taking inspiration from some of this summer’s hottest trends, including the Y2K revival and the dopamine bandage.
Highlights so far have seen competitor Indiyah channel the former with a pre-loved turquoise cutout Poster Girl dress that was purchased on the resale platform for nearly half the original retail price, as well as a towel-inspired strapless jumpsuit inspired by ‘Aughts. which sold for just €15.
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Corsets are also on the agenda after newcomer Ekin-Su donned a corset gown by House of CB during her “bombshell” entrance while last night, Afia wore a corset top from the same brand, which was purchased for £20. 40 on the market. reseller platform.
This new partnership for Love Island indicates a broader shift in attitudes – a new survey by the second-hand clothing website reveals that shoppers are becoming increasingly aware of fast fashion, with 20% admitting they buy more second-hand clothes compared to two years ago .
With searches for cropped dresses already at 79% on eBay and reversible dresses at 200%, it’s clear that Love Island is once again setting this summer’s fashion trends – only now in a more socially conscious way.
And just like in previous years, you can still dress like the islanders – this time, shopping at eBay’s dedicated Love Island hub. There you’ll find pieces inspired by the clothes the contestants wore throughout the series – and now you can even save 15% on selected pre-loved clothes on the resale platform until June 16, by entering the coupon “PAY15LESS” at checkout.
With cropped dresses and corset pieces firmly on the tailoring agenda this week, these are the best pre-loved pieces on ebay to turn heads.
Oh Polly Cindy brown mini dress, size 4: £30, Ebay.co.uk
The debut look of the Ekin-Su channel bombshell with this Oh Polly corset mini dress that costs more than half the price of its retail value. Thanks to bridgerton, corsets are in vogue and this bandage style dress is chic. The built-in corset is adjustable, while the wide straps provide additional support.
House of CB Ella Lilac Organza Mesh Semi-Sheer Mini Dress, Size Medium: £85, Ebay.co.uk
Hand-picked by Love Island’s own stylist Amy Bannerman from ebay’s Love Island hub, this House of CB ruched dress explores the corset trend we’ve seen on the show so far this year. The lilac-hued piece features flattering spaghetti straps and hoops for a more supportive fit. Enter code “PAY15LESS” at checkout for 15% off.
Asos Design cropped midi dress, size 12: £25, Ebay.co.uk
This relaxed take on the cropped dress trend by Asos Design is selling for just £25. With its midi length, long sleeves, chic tie down the front and understated fit, it’s the perfect piece for this summer and beyond.
Balmain one-shoulder cutout knit dress, size 8: £450, Ebay.co.uk
Featured by Amy Bannerman as one of the best pre-loved pieces to buy on ebay’s Love Island hub, this Balmain dress is trendy with its cropped details. With first-hand pieces from Balmain costing over £1,000, it’s a no-brainer to pick up designer pieces like this on ebay. The knitted garment is said by the seller to be in great condition and you can save 15 percent right now by entering the code “PAY15LESS” at checkout.
Oh Polly Cassia asymmetrical mini dress in pink, size 6: £23, Ebay.co.uk
From dopamine dressings to cutouts and micro hems, this Oh Polly number ticks all the trending boxes. and The seller says it’s brand new with tags. A favorite of influencers, the brand’s mini dress is usually around £50, so you’ll save 50% off your purchase, showing some second-hand love on ebay.
Linen blend Zara dress with scalloped detail, size medium: £42, Ebay.co.uk
Green is one of The colors of the season and this linen midi from Zara is a good way to get on trend. The scalloped detail is subtle at the back, while the halter neckline will make for a flattering fit. New with tags, it’s a bargain at £42.
Club L London in your dreams white mesh mini dress, size 10: £28, Ebay.co.uk
With a retail value of £75, you’ll save £47 buying second-hand. With scalloped details on the front, a bandage fit and spaghetti straps, this is a piece truly inspired by the Island of Love.
For the latest discounts on summer fashion, try the links below:
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