Instagram CEO Adam Mosseri doubled down on recent changes to the app on Tuesday despite backlash from dozens of users, including Kylie Jenner and Kim Kardashian — two of Instagram’s most prominent users.
Inside a video posted on social media On Tuesday morning, Mosseri said the company is “trying out a lot of different changes to the app and so we’re hearing a lot of complaints from all of you.”
On Monday, Jenner, who has 361 million Instagram followers, and Kardashian, who has 326 million Instagram followers, shared a post by photographer “@Illumitati” urging the platform to stop “trying to be tiktok” and “Make Instagram Instagram Again.”
“History shows that when a Kardashian or a Jenner talks about their platform, you should probably listen,” Jack Appleby, author of Morning Brew’s “Future Social” newsletter, told ABC News Audio.
The complaints come as the company — launched in 2010 primarily as a photo-sharing app — continues to push new types of posts to the app’s main feed, including videos in reels from recommended creators. Reels, launched in 2020, mimics the TikTok app by presenting users with a vertically scrolling feed of videos. Appleby said that Reels are usually from Instagram-recommended accounts — not accounts that users themselves follow — and that changes the app’s “value proposition.”
“It used to be a friend-to-friend network. Now it’s — I’m seeing content from people I didn’t choose to follow, and that affects how users view the platform,” he said.
READ MORE: Khloe Kardashian Expects Baby Through Surrogacy
Instagram may have good reason to be concerned about what the “Keeping Up With The Kardashians” stars have to say. In 2018, Kylie Jenner tweeted that she was no longer using Snapchat — causing the app’s stock to tumble 7% and erasing over $1 billion in value, Bloomberg reported at the time.
Instagram parent company Meta, which also owns Facebook and WhatsApp, is expected to report quarterly earnings on Wednesday after the close.
Despite the backlash, Mosseri said his company remains committed to video content.
“I have to be honest, I believe that more and more Instagram will become video over time,” Mosseri said in the video.
“If you look at what people share on Instagram, that’s changing more and more to video over time. If you look at what people like, consume and view on Instagram, that’s also changing more and more to video. video over time – even when we stop changing anything. So we’re going to have to lean into that change.”
“The reality is that Instagram will be able to make more money based on more video content than static or photo content,” said Appleby. “It really is that simple.”
Whether this explanation will be enough to change Instagrammers’ feelings about the new features remains to be seen.
“I just want to see cute pictures of my friends,” reads the original post shared by Jenner and Kardashian. “Sincerely, everyone.”
Instagram CEO Commits to Video Despite Kim Kardashian and Kylie Jenner Complaints Originally Appearing on abcnews.go.com