Legal action seeks damages for 25 million iPhone users for battery ‘drown’

Apple is facing a legal claim (PA) (PA Archive)

Apple is facing a legal claim (PA) (PA Archive)

A consumer advocate has launched a more than £750m legal action against Apple, linked to an incident in 2017 surrounding a power management tool on older iPhone models.

Justin Gutmann has accused the tech giant of slowing down iPhone devices — a process known as “throttling” — by hiding a power management tool in software updates to combat performance issues and prevent older devices from suddenly shutting down.

Gutmann has filed a lawsuit in the Competition Appeals Court seeking damages of approximately £768 million for up to 25 million UK owners of a range of older iPhone models.

He claims that Apple misled users about the incident by pressuring them to download software updates that it claimed would improve the performance of some devices but actually slowed them down.

I’m pitching this case for millions of iPhone users across the UK to receive redress for the damage suffered by Apple’s lawsuit.

Justin Gutmann

The claim refers to the introduction of a power management tool released in a software update for iPhone users in January 2017 that was released to slow down older iPhone models with old batteries, which may have difficulties running the device. latest iOS software to prevent abrupt device shutdown.

Gutmann said that information about this tool was not included in the description of the software update download at the time or that it would slow down the user’s device.

He claims that Apple introduced this tool to disguise the fact that iPhone batteries couldn’t handle the new processing demands of iOS and that instead of recalling products or replacing batteries, the company pressured users to download batteries. software updates.

The legal claim says Apple added a mention of the tool in the update’s release notes to its website at a later date, but says the company didn’t make it clear that it would slow down older iPhones.

In late 2017, after some users noticed performance issues, Apple apologized for dealing with the issue and said it would replace the batteries at a greatly reduced rate for a limited time and also introduce a feature to let users turn off the power. power management tool.

At the time, the company said it never did and would never do anything to intentionally shorten a product’s lifespan, and Apple Chief Executive Tim Cook publicly apologized for the incident, saying the company never tried to mislead anyone about the product. tool.

But Gutmann claims Apple has not sufficiently disclosed its £25 battery replacement service price plus return shipping and that the company has abused its market dominance.

The claim relates to iPhone 6, 6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus and iPhone X models.

It seeks compensation for each property model and is an exclusion claim, meaning clients will not need to actively participate in the case to seek damages.

“Instead of doing the honorable and legal thing for their customers and offering a free replacement, repair service or compensation, Apple tricked people into hiding a tool in software updates that slowed their devices by up to 58%,” Gutmann said. .

“I am pitching this case for millions of iPhone users across the UK to receive redress for damages suffered by Apple’s actions.

“If this case is successful, I hope that the dominant companies will re-evaluate their business models and avoid this type of conduct.”

In a statement, Apple said, “We have never done and will never do anything to intentionally shorten the life of any Apple product or degrade the user experience to drive customer updates.

“Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”

Leave a Reply

Your email address will not be published.