CR China fashion book sparked outrage by including digitally reimagined images of Marilyn Monroe on the cover of their next issue of the magazine.
Per CR ChinaIn the fourth issue, the publication created a photo shoot starring a digitized and modernized version of Monroe to show what the fashion icon might have looked like if her cultural influence and popularity had taken place today.
The edition of the magazine, which is now available on international newsstands, will consist of eight different covers digitally curated by CR founder and creative director Carine Roitfeld.
In an article written by Vienna Vernose of CR Fashion Book, Roitfeld discussed Monroe’s legacy and how she wanted to embody her “timeless elegance and sense of power” in the photos.
“She is a dream cover star for any fashion editor and someone I have always looked up to for being a pioneer in creating a captivating personal brand that extended beyond her work,” she explained. “This is a key facet of most celebrities today, but Marilyn was one of the first to do it. I embraced the unique challenge of imagining a modern photo shoot for such a classic star.”
The article also noted how CR used “cutting edge CGI images” with Amethyst and Authentic Brands Group, the company that owns Monroe’s estate, to create these photos of the late actor.
Marilyn Monroe Estate creative director Jim Gibb also praised the publication and Roitfeld, as they knew their team “would be able to conceive of Marilyn in a contemporary period without losing her signature ‘it’ factor”.
On social media, critics criticized the magazine’s decision to digitize the late actress and accused her of creating new versions of Monroe because of her own success.
“The amount of content using her face lately doesn’t feel like an homage to me, they are just exploiting a person who can’t allow or deny this just to sell magazines and merchandise, this is wrong,” one Twitter user wrote.
“How about we leave Marilyn alone,” wrote another. “Let the woman rest!”
A third user added: “The main thing she wanted was not to be exploited and instead people went out of her way to do so. Shame.”
Others questioned why Monroe’s style needed a rethink for today’s times and criticized her estate for approving the cover photos.
“Why would they modernize Marilyn Monroe? And put her with these ugly looks???,” wrote one Twitter user.
“O @MarilynMonroe property was never personally related to Marilyn Monroe,” another added. “I don’t understand why it’s cool for them to do that. The least they can do is promote respect for her image. Do not support those individuals/groups who disrespect you.”
However, others on Twitter didn’t have as much trouble with CR China’s reimagined images, one of which said, “I think photos are cool, and it’s nice to see someone’s image in new, fresh ways. A digital medium is as artistically valid as painting it.”
CR ChinaThe covers of ‘s come on the heels of Hollywood capitalizing on Monroe’s legacy and style lately, both off and on screen. Netflix recently released a trailer for its movie Blonde, based on the novel of the same name by Joyce Carol Oates, which features Ana de Armas as a fictionalized version of Monroe. The film is slated to premiere in September.
While attending the Met Gala in May, Kim Kardashian also made headlines for walking the red carpet in the iconic nude-colored dress worn by Monroe in 1962 when she serenaded President John F Kennedy on his birthday.