The creators of HBO dragon house and from Amazon Lord of the Rings: the power rings they both agree on one thing: neither of them wants their next fantasy epic to be compared to this one. other fantasy epic that will release episodes at the same time.
“We’re not even on the same night!” Dragon co-creator George RR Martin recently said The Hollywood Reporter. “It’s not a fight to the death or anything. I wish you success. I hope you wish us success. We don’t have to be in parentheses.”
More from The Hollywood Reporter
the power rings Showrunner Patrick McKay recently told a press conference, “We don’t think of the show in terms of [its] genre or other shows that might be out there”, adding, “This is Tolkien’s Middle-earth… we just wanted to be true to that and drown and forget what could be happening in another realm somewhere else.”
Of course, such views will be ignored. The media and fans will be doing a lot of sport comparing the two expensive sword and magic dramas in the coming months. Which show received better reviews? Which show is attracting the most viewers? Which has better action, is more diverse, has stronger female characters, and is more faithful to its author’s source material?
The opportunity for audiences to enjoy a sort of head-to-head showdown in the fantasy TV Super Bowl is, in and of itself, quite strange. Both shows have been in the works for a long time: Amazon announced its September 2 premiere date a year ago, but HBO revealed its August 21 premiere date in March. Both shows are releasing episodes weekly, providing several weeks of overlap. And while HBO bosses insist they were just playing their own game when they chose the competition date, that’s to say HBO truth didn’t you think about it? Not even a little? “It’s a good thing we ended up with a few weeks notice,” is all HBO boss Casey Bloys will say.
So let’s play the game, because so is everyone else: which program – and which platform – will “win”? Or at least earn more?
Going to their respective premieres, one suspects that Dragon has an internal track, in terms of brand and platform. HBO has produced a decade of thrones content that has been very successful, and your subscription list is full of thrones fans. Amazon’s Prime Video has yet to demonstrate that it can produce a TV the size of a TV SDA, and will have to attract non-subscribing fans of JRR Tolkien to its service. Indeed, some new data from “content intelligence firm” Diesel Labs suggests Dragon has twice the interest of the current public of Rings of Power (although Amazon’s marketing blitz hasn’t started yet, and HBO’s is in full swing).
On the other hand, Amazon’s half-billion investment in Rings of Power it’s unprecedented and extraordinary, and while money can’t buy quality, it sure doesn’t hurt – especially when it comes to building a sprawling fantasy world that’s a visual feast. Additionally, director Peter Jackson SDA The film trilogy was a global box office success, and there’s a lot of nostalgia built into Middle-earth. Another factor in Prime Video’s favor is that LOTR is more family friendly, and that shouldn’t be discounted. Disney+ the Mandalorian it became a box office hit not because it appealed to aging fans of the original trilogy, but because it captivated its youth as well.
At this point, I should probably say something about the lingering resentment over the end of thrones shocking Dragon. A recent New York Times feature activated Dragon spent a lot of ink on He picked up season eight will hurt the prequel. Such worries are probably silly. Not that the reaction isn’t real. But the original show has outraged viewers with all sorts of creative choices over the years, and its ratings have soared each season. And anyone in love enough thrones being genuinely upset by your climax is probably also enough of a fan of Martin’s world to want to give Dragon one try.
Reactions to other franchise complaints suggest the same thing: many Star Wars the fans thought Boba Fett’s Book it was a disappointment but the next Disney+ Star Wars Series, Obi-Wan kenobi, broke Disney+ opening weekend streaming records this spring. And while the recent Marvel Thor: Love and Thunder it might have been a mess, no one thinks it’s gonna hurt Guardians of the Galaxy Vol. 3 Next year.
Zooming out, there is the question of which platform will come out on top. Or, perhaps more interestingly, that it has more to lose.
Again, it is difficult to make a judgment, although there is much to discuss. Amazon’s $465 million investment for a single season of the power rings It is a double-edged Morgul blade. If the show fails, it will be a write-down of the size of five batgirls. And Prime Video’s bank of unmissable hits isn’t as deep as HBO’s. In other words: Amazon really needs this to work.
As for HBO, the company may have more content to fall back on if its $200 million Dragon not fly, but it could be argued that the stakes are just as high for its streaming service, HBO Max. The company has at least seven thrones successors in development — a huge amount of potential content that would transform thrones in a superhero-style franchise if all went well.
Streaming services are, after all, businesses that sell addictive distractions. It’s okay to have a hit show with an intense fan base that hooks subscribers for a quarter of the year and then disappears for 12 to 18 months until the next season. But having a massively popular connected universe year round – like the way Disney+ always has another Marvel or Star Wars show going down the tube – can prevent subscribers from logging in and out. With Disney+ recently surpassing Netflix in total subscribers, clearly Mouse House is on to something with its strategy (and while only HBO announced thrones development so far, you can bet that Amazon would also commission more Tolkien-verse projects if SDA is a hit).
At this point, we hope you’ve found all this competitive analysis interesting, but you may also be realizing that we’re not going to say definitively which program will “win”. In our defense, you probably knew we weren’t going to pick a show because it’s impossible to know at this point, and let’s be honest, no one wants to go that far.
But here’s the reality: this is not a zero-sum game, no matter how much everyone wants to make it seem. Both shows could easily be critical and commercial successes. In fact, the two can actually help among themselves—an idea that no one seemed to consider. Coverage and commentary discussing the two as rivals can make fans of one show curious to check out the other so they can, in turn, join the conversation. A rising fantasy tide can lift all boats, etc.
But “everyone’s a winner” isn’t, let’s face it, much fun. The Iron Throne is a single seat, not a bench. There is only One Ring to rule them all, not a handful. So, let the duel begin.
Best of the Hollywood Reporter
Click here to read the full article.